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Based on research in semantic conditioning | Based on research in semantic conditioning | ||
<ref>{{Cite journal|last=Luria|first=A. R.|last2=Vinogradova|first2=O. S.|date=1959-05-01|title=An Objective Investigation of the Dynamics of Semantic Systems|journal=British Journal of Psychology|language=en|volume=50|issue=2|pages=89–105|doi=10.1111/j.2044-8295.1959.tb00687.x|issn=2044-8295}}</ref> | <ref name="Vinogradova">{{Cite journal|last=Luria|first=A. R.|last2=Vinogradova|first2=O. S.|date=1959-05-01|title=An Objective Investigation of the Dynamics of Semantic Systems|journal=British Journal of Psychology|language=en|volume=50|issue=2|pages=89–105|doi=10.1111/j.2044-8295.1959.tb00687.x|issn=2044-8295}}</ref> | ||
<ref>{{Cite journal|last=Razran|author-link=Gregory Razran|first=Gregory|date=1961|title=The observable unconscious|journal=Psychological Review|volume=68|issue=2|pages=81–147|doi=10.1037/h0039848|hdl=11858/00-001M-0000-002C-4D33-A|hdl-access=free}}</ref> | <ref name="Gregory Razran">{{Cite journal|last=Razran|author-link=Gregory Razran|first=Gregory|date=1961|title=The observable unconscious|journal=Psychological Review|volume=68|issue=2|pages=81–147|doi=10.1037/h0039848|hdl=11858/00-001M-0000-002C-4D33-A|hdl-access=free}}</ref> | ||
<ref>{{Cite journal|last=Razran|first=Gregory|date=1939|title=A quantitative study of meaning by semantic conditioning|journal=Science|volume=90|issue=2326|pages=89–90|doi=10.1126/science.90.2326.89-a| pmid= 17798918|hdl=21.11116/0000-0001-913F-5|hdl-access=free}}</ref> | <ref name=Razran>{{Cite journal|last=Razran|first=Gregory|date=1939|title=A quantitative study of meaning by semantic conditioning|journal=Science|volume=90|issue=2326|pages=89–90|doi=10.1126/science.90.2326.89-a| pmid= 17798918|hdl=21.11116/0000-0001-913F-5|hdl-access=free}}</ref> | ||
from the 1950s, Weilgart theorized that whereas the conscious mind links synonyms (similar meanings), the subconscious mind associates assonance (similar sounds). That is, while we ''think'' about and distinguish similar-sounding words by their different meanings, we nonetheless ''feel'' at some level that they are (or ought to be) also related in meaning. Alliterative slogans may suggest a link in words unrelated by meaning but related by common sounds. Weilgart posited that such slogans were one of the many significant factors that could lead to war under desperate and incendiary conditions. Further, he believed that the general discrepancy between homophonous and synonymous words in conventional language would add to the disconnect with the subconscious mind. | from the 1950s, Weilgart theorized that whereas the conscious mind links synonyms (similar meanings), the subconscious mind associates assonance (similar sounds). That is, while we ''think'' about and distinguish similar-sounding words by their different meanings, we nonetheless ''feel'' at some level that they are (or ought to be) also related in meaning. Alliterative slogans may suggest a link in words unrelated by meaning but related by common sounds. Weilgart posited that such slogans were one of the many significant factors that could lead to war under desperate and incendiary conditions. Further, he believed that the general discrepancy between homophonous and synonymous words in conventional language would add to the disconnect with the subconscious mind. | ||