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== History ==
== History ==
Weilgart followed Gottfried Leibniz' proposal for an [[w:alphabet of human thought|alphabet of human thought]] that would provide a universal way to analyze ideas by breaking them down into their component pieces—to be represented by a unique "real" character. In the early 18th century, Leibniz outlined his ''[[characteristica universalis]]'', the basic elements of which would be pictographic characters representing a limited number of elementary concepts. René Descartes suggested that a lexicon of a universal language should consist of primitive elements. The history of this language philosophy is delineated in Umberto Eco's ''[[w:The Search for the Perfect Language|The Search for the Perfect Language]]''.
Weilgart followed Gottfried Leibniz' proposal for an [[w:alphabet of human thought|alphabet of human thought]] that would provide a universal way to analyze ideas by breaking them down into their component pieces—to be represented by a unique "real" character. In the early 18th century, Leibniz outlined his ''[[characteristica universalis]]'', the basic elements of which would be pictographic characters representing a limited number of elementary concepts. René Descartes suggested that a lexicon of a universal language should consist of primitive elements. The history of this language philosophy is delineated in Umberto Eco's ''[[w:The Search for the Perfect Language|The Search for the Perfect Language]]''.
<ref name="Eco">{{Cite book|url=http://www.umbertoeco.com/en/|title=The Search for the Perfect Language|last=Eco|first=Umberto|publisher=Blackwell|year=1995|isbn=978-0631205104|access-date=2012-03-09|archive-url=https://web.archive.org/web/20150813225954/http://www.umbertoeco.com/en/|archive-date=2015-08-13|url-status=dead}}</ref>
<ref name="Eco">Eco, Umberto, The Search for the Perfect Language, http://www.umbertoeco.com/en/. Blackwell. ISBN 978-0631205104|access-date=2012-03-09|archive-url=https://web.archive.org/web/20150813225954/http://www.umbertoeco.com/en/|archive-date=2015-08-13|url-status=dead</ref>


As a young man, Weilgart observed the pervasive and insidious effects of state planned Nazi propaganda. In particular, he was struck by how double meanings, together with similar sounds in slogans often associated unrelated words into suggestive "stereotyped formulas", [that would] "arrest the attention and appeal to the hearts of the national masses"
As a young man, Weilgart observed the pervasive and insidious effects of state planned Nazi propaganda. In particular, he was struck by how double meanings, together with similar sounds in slogans often associated unrelated words into suggestive "stereotyped formulas", [that would] "arrest the attention and appeal to the hearts of the national masses"
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