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Based on research in semantic conditioning
Based on research in semantic conditioning
<ref name="Vinogradova">Luria, A. R.; Vinogradova, O. S. (1959). "An Objective Investigation of the Dynamics of Semantic Systems". British Journal of Psychology. 50 (2): 89–105. doi:10.1111/j.2044-8295.1959.tb00687.x. ISSN 2044-8295.</ref>
<ref name="Vinogradova">Luria, A. R.; Vinogradova, O. S. (1959). "An Objective Investigation of the Dynamics of Semantic Systems". British Journal of Psychology. 50 (2): 89–105. doi:10.1111/j.2044-8295.1959.tb00687.x. ISSN 2044-8295.</ref>
<sup><ref name="Gregory Razran">Razran, Gregory (1961). "The observable unconscious". Psychological Review. 68 (2): 81–147. doi:10.1037/h0039848. hdl:11858/00-001M-0000-002C-4D33-A.</ref</sup>
<ref name="Gregory Razran">Razran, Gregory (1961). "The observable unconscious". Psychological Review. 68 (2): 81–147. doi:10.1037/h0039848. hdl:11858/00-001M-0000-002C-4D33-A.</ref>
<ref name=Razran>Razran, Gregory. (1939). "A quantitative study of meaning by semantic conditioning". Science. 90 (2326): 89–90. doi:10.1126/science.90.2326.89. hdl:21.11116/0000-0001-913F-5. PMID 17798918. Archived from the original on June 5, 2024.</ref>
<ref name=Razran>Razran, Gregory (1939). "A quantitative study of meaning by semantic conditioning". Science. 90 (2326): 89–90. doi:10.1126/science.90.2326.89. hdl:21.11116/0000-0001-913F-5. PMID 17798918. Archived from the original on June 5, 2024.</ref>
from the 1950s, Weilgart theorized that whereas the conscious mind links synonyms (similar meanings), the subconscious mind associates assonance (similar sounds). That is, while we ''think'' about and distinguish similar-sounding words by their different meanings, we nonetheless ''feel'' at some level that they are (or ought to be) also related in meaning. Alliterative slogans may suggest a link in words unrelated by meaning but related by common sounds. Weilgart posited that such slogans were one of the many significant factors that could lead to war under desperate and incendiary conditions. Further, he believed that the general discrepancy between homophonous and synonymous words in conventional language would add to the disconnect with the subconscious mind.
from the 1950s, Weilgart theorized that whereas the conscious mind links synonyms (similar meanings), the subconscious mind associates assonance (similar sounds). That is, while we ''think'' about and distinguish similar-sounding words by their different meanings, we nonetheless ''feel'' at some level that they are (or ought to be) also related in meaning. Alliterative slogans may suggest a link in words unrelated by meaning but related by common sounds. Weilgart posited that such slogans were one of the many significant factors that could lead to war under desperate and incendiary conditions. Further, he believed that the general discrepancy between homophonous and synonymous words in conventional language would add to the disconnect with the subconscious mind.


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==See also==
==See also==
* [[w:Victor Klemperer|Victor Klemperer]] and his book ''[[w:LTI – Lingua Tertii Imperii|LTI – Lingua Tertii Imperii]]''
* [[Victor Klemperer|Victor Klemperer]] and his book ''[[w:LTI – Lingua Tertii Imperii|LTI – Lingua Tertii Imperii]]''


==References==
==References==
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